Based on a recent study, 34% of the businesses already have an established digital marketing plan in effect as of 2016. Over 70% of marketers have confirmed that traditional marketing is no longer sufficient and Digital Marketing will increased their company's revenue by 30%. It is predicted that 80% of all businesses will increase their digital marketing spending budgets.
Digital Marketing can target a local, national or international audience at a reasonable price. This type of marketing can be tailored to a specific demographic, such as gender, location, age and interests. This means your campaign will be more effective.
Digital Marketing levels the online playing field for start-ups and small businesses. The old days when multinationals and big business mostly controlled a market are over. Today, Digital Marketing allows smaller businesses to get their share of the market place.
Digital Advertising is taking the lead over traditional marketing sectors. If you have noticed all traditional marketing campaigns lead their customers to a website, landing page, etc,. This type of advertising as proven to give result driven interactions. Digital marketing allows the engagement that your clients hope to get while interacting with your business.